Contributor Profile

Gallup Pakistan

Gallup Pakistan, the Pakistani affiliate of Gallup International, is a market research firm that has been involved in financial and digital finance studies in Pakistan. Each year Gallup Pakistan conducts several high-profile studies for the Government of Pakistan and international agencies. It has worked for a number of UN agencies in Pakistan, and has occasionally provided research support for projects conducted by leading academic institutions such as Harvard, MIT, Oxford, LSE and Yale University. The firm is engaged in the subjects of SME research, microfinance research, ICT indicators and financial inclusion. Gallup Pakistan is involved in all the major financial inclusion market studies in Pakistan, including Financial Inclusion Insights (FII) survey conducted by the Bill and Melinda Gates Foundation and the State Bank’s Access to Finance 2015.

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