Sophia is the Founder & CEO of Linked Things (www.linked-things.com), the only end to end IoT Solution Provider in Pakistan. After a Master's degree in Electrical Engineering in the US and working in Europe she returned to contribute to Pakistan's progress. She has traveled widely across the emerging markets for work and closely watched the market dynamics and situations. Armed with the best of education and experience and deep understanding of needs, she is developing IoT solutions for emerging markets. Pakistan is the perfect lab where products and solutions can be developed and designed for other developing markets in Asia, Africa and Central America. Prior to this she had management positions at start ups such as Comset and established organizations such as Telenor, Deutsche Telekom and the GSMA. She has prolifically written on commercial and business models of mobile money and branchless banking and can be reached at www.linkedin.com/in/sophiahasnain