Case Study: Clayworks

Report Summary: As her first entrepreneurial venture, Mahbina Waheed founded Clayworks, a ceramics design and manufacturing company. She entered the market with limited industry knowledge, however, learned through adopting a hands-on approach to running her business. In 2018, as a winner of the Karandaaz Women Entrepreneurship Challenge (WEC), Clayworks received growth capital from Karandaaz. The investment helped Clayworks augment its production capacity and expand into bigger markets. Clayworks has made its mark as Pakistan’s leading ceramics designer and manufacturer, with a presence in both local and international markets.

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