Karandaaz Gender Assessment Toolkit

Organizations can no longer afford to be blind to the contribution of women in their business models, whether as employees or as consumers. By being more cognizant of the needs of their female employees, organizations can better position themselves as Employer of choice, thereby helping them attract the best talent. This in turn ensures that the organization can benefit from higher productivity and creativity brought about through
having a diverse workforce.

By being more responsive to the needs of their women clients and by being more deliberate in their targeting of women consumers, organizations can effectively position themselves as Brand of choice for women. This allows them to capture an additional slice of the market and earn higher revenues from an untapped or under-tapped consumer segment.

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