Landscape of Merchant Payments

Merchant payments in Pakistan is identified by all stakeholders as a key payment use-case that is being used by almost every segment of
the population and is currently believed to be based on cash transactions only.

The current dynamics of the merchant payments landscape remains largely unknown with respect to factual information. There are multiple views and opinions that explain the slow growth of digital retail payments in Pakistan but there is no publicly available research
work that can support any particular argument of stakeholders

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