Rotating Savings and Credit Associations in Pakistan

This research investigates the scope for digitization of Rotating and Savings Credit Association in Pakistan on the rails of Digital Financial Service and its potential to increase DFS uptake. 36% of the people in Pakistan save money, but only 4% of those save money with a formal financial institution, while 33% save through saving clubs called Kamaitis, the local version of Rotating Savings and Credit Associations (ROSCAs). Its digitization presents an opportunity to bring people to DFS by digitizing a behavior with which they are familiar.

We follow a Human-Centered Design process in 3 phases namely inspiration, ideation and implementation.

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