This research investigates the scope for digitization of Rotating and Savings Credit Association in Pakistan on the rails of Digital Financial Service and its potential to increase DFS uptake. 36% of the people in Pakistan save money, but only 4% of those save money with a formal financial institution, while 33% save through saving clubs called Kamaitis, the local version of Rotating Savings and Credit Associations (ROSCAs). Its digitization presents an opportunity to bring people to DFS by digitizing a behavior with which they are familiar.
We follow a Human-Centered Design process in 3 phases namely inspiration, ideation and implementation.
