Karandaaz Innovation

Facilitating the Ecosystem
towards Transformational Change

Financial Inclusion of Women Challenge

Through the Financial Inclusion of Women Challenge, Karandaaz invited proposals for gender-smart, women-centric financial products, and services that reflect the needs and preferences of female customers in the financial services marketplace. The goal of the challenge is to provide financial service providers, FinTechs, research and advisory firms, and other relevant market players an opportunity to pilot and test, or scale interventions that account for the different female market segments, needs, and preferences of women, and the bottlenecks to their inclusion. Applicants were invited to fill out an online application form detailing their proposed solutions. Following the call for applications, Karandaaz conduced two ideation/design thinking workshops open to all applicants, with the purpose of developing and refining ideas around fostering financial inclusion of women in Pakistan. Now that the applications have been submitted, applicants will be shortlisted against a pre-determined criterion. Selected applicants will be invited to present their solutions in front of a panel of judges. Successful proposals will be eligible to receive grant funding. For more details visit: https://fiwc.karandaaz.com.pk

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