Karandaaz Stories

WEC2018 Participant – New Age Flour Mill

New Age Flour Mill participated in Karandaaz #WEC2018 and successfully went on to secure growth capital from Karandaaz. Ms. Rooida Amjad, CEO and Owner of New Age Flour Mill, Peshawar, is an inspiration as a woman entrepreneur in a domain traditionally considered male dominated.

Ms. Rooida Amjad has been running New Age Flour Mill in Peshawar since 1999. She started leading her business after the death of her husband. She could’ve sold this mill but decided to continue running it as she didn’t want to leave the fate of 40 plus trusted employees and their families in the hands of a new owner. She is confident that with this investment from Karandaaz, she will be able to expand her business further, hire new employees, and modernize the equipment. She also plans to start training and hiring women from the surrounding area in the packing department.