Senior Analyst Marketing & Communications

Report to: Director Research, Marketing & Communications (RMC)
Location: Islamabad
Application deadline for the position is January 22, 2023


About Us

Karandaaz (KRN) believes that every Pakistani deserves to be Financially Included and Economically Empowered. Our mission at Karandaaz is to foster economic growth and create jobs through financial inclusion of unbanked individuals and unserved enterprises.

Karandaaz Pakistan is a not-for-profit organization, based out of Islamabad, registered with the Securities and Exchange Commission of Pakistan under Section 42 of the Companies Act 2017. We are supported by Foreign, Commonwealth & Development Office (FCDO) and Bill and Melinda Gates Foundation (BMGF). Karandaaz is governed by an eminent board that sets the strategy of the organization and steers it towards achievement of its objectives.

The Marketing and Communications team is part of the Research, Marketing and Communications (RMC) vertical of Karandaaz Pakistan. Under the supervision of Director Research, Marketing and Communications (RMC), the Marketing and Communications team extends communications, outreach, and marketing support across all verticals of Karandaaz. In addition, the team is also responsible for custodianship and promotion of the Karandaaz brand and attribution to the organization’s sponsors.

Position Summary

Senior Analyst Marketing and Communications will provide support on all aspects of marketing, communications and branding for Karandaaz Pakistan to further grow the company’s national and international profile.

Job Responsibilities

Marketing and Corporate Communications

  • Execute the Karandaaz Marketing and Communications strategy in close coordination with Director RMC
  • Play a driving role in various aspects of communications and branding for Karandaaz Pakistan, including developing and designing publications and products, company website, press releases, social media, media relations, videos, editorial and creative services, and events, etc. as and when assigned.
  • Create and lead marketing campaigns after identifying market needs; lead campaign development and execution in liaison with external agencies; and monitor KPIs set for the said campaign.
  • Plan, produce and create digital content to be used across all Karandaaz digital channels, increasing engagement with our audiences and stakeholders.
  • Develop creative ideas, suggest innovative ways of delivering digital content and keep up-to-date with the latest digital marketing trends.
  • Create graphics and edit photos, working with the internal design resource when necessary.
  • Create content such a press releases, talking points for Senior Management, presentations, memos and other drafts for internal and external communications
  • Work with Line Manager for drafting clear and standard procurement requests (TORs/SOW) for different marketing and communications mediums/services such as mass media campaigns, PR services, advertising agency services, digital media services, printing, event management, etc.
  • Work with Procurement department to onboard the most suitable vendors, contributing in evaluations when required, and effectively managing and supervising such contracts.
  • Work with contractors, suppliers and freelancers as authorized to ensure quality, relevance, aesthetics and timeliness of all tasks.

Reporting and Analyses

  • Conduct period analysis of campaigns and digital mediums to identify gaps and develop actionable items
  • Monitor, analyse and report on the performance of digital channels/activities using tools like Google Analytics, feeding back to stakeholders and using the data to inform future activities.
  • Work with the Line Manager to track and report progress of communications efforts and key progress indicators including media mentions, social media followers, website visitors, number of people accessing reports. Use this information to present key findings, analysis, insights and implications of Karandaaz’s communication portfolio.
  • Contribute to the Annual RMC work plan and assist in coordinating budgeting and spend issues with Finance department, assisting to ensure under the supervision of the Line Manager that the Communications department is meeting its targets for the financial and budgetary plans.
  • Any other task necessary to ensure the optimum performance of the Communications department


A preferred candidate will need to have:

Education & Experience

  • Master’s degree preferably in Communications, Marketing, Journalism, Business, new media or related discipline from a reputable institution.
  • 5 years or more of work experience in the fields of marketing and communications. Experience in managing communication and marketing duties for an organization similar to the scope and scale of Karandaaz will be preferred.
  • Experience in digital marketing and understanding of search engine optimization, and other avenues of new-age and digital/online media.
  • Experience of event management
  • Strong track record in content creation with excellent written and presentation skills
  • Strong track record in vendor management PR agencies, website agencies, social media management.

Knowledge, Skills, Abilities and Attitude

  • Understanding of the financial sector and an appetite to learn more
  • Excellent skill in Microsoft Office (especially Word, PowerPoint) and Google Suite.
  • Strong knowledge and experience of working with content management systems and site platforms such as Mailchimp, Constant Contact.
  • Intermediate knowledge of one or more design software
  • Familiarity with WordPress
  • Excellent writing, proof-reading, editing and presentation skills.
  • Excellent ability to analyze and synthesize information/report findings and present it using appropriate frameworks (infographics, insights, newsflashes, etc.)
  • Excellent networking and PR skills
  • Time management skills
  • Analytical skills
  • Problem-solving skills
  • Attention to detail
  • Ability to multitask in a fast-paced work environment
  • Passionate and self-driven with the ability to handle assignments with minimal supervision

Culture and Values at Karandaaz

Karandaaz Culture is guided by our values of Innovation, Collaboration, Accountability, Respect and Equity (ICARE). These values shape our choices on what we do and how we do it, both with colleagues internally and partners externally. We also believe that we are all responsible for creating a great place to work and are constantly looking to hire individuals who bring the same level of passion and commitment to the purpose of the organization.

If you believe in the vision and values of Karandaaz and feel excited about the work we are offering, please send us your application for this position to clearly mentioning the position title in the subject line.

Karandaaz is an equal opportunity employer and encourages applications by all population groups

Copyrights © 2024 Karandaaz Pakistan
Non-profit company registered under Section 42 of the Companies Act, 2017